This is observational measurement of your own customers in real-world use. It is not a clinical trial. When a claim needs a controlled study, that is a separate rung, scoped and quoted on its own, below.
The base offer. Stands up measurement on your store and your products, so the loop can start, and it covers up to 300 active testers.
Covers the measurement itself: the living dashboard, the reads, and the app your customers use.
Usage, the messaging and hosting behind your customers' check-ins, is passed through at cost, and it is small.
Two parts, and usage at cost.
A one-time build to stand the measurement up, then a monthly retainer for the measurement itself. The usage behind it is passed through, not marked up.
One-time build
The base offer. Stands up measurement on your store and your products, so the loop can start, and it covers up to 300 active testers. Built once, yours from then on.
Monthly retainer
Covers the measurement itself: the living dashboard, the reads, and the app your customers use to check in.
The usage behind your customers' check-ins, the messaging and the hosting, is passed through at cost, and it is small. We do not mark up your customers' check-ins.
In every Founding Partnership.
- Measurement on your own customers, continuous, each measured against their own baseline.
- The living dashboard and the full set of reads.
- The tracking app your customers use, with their own study of one handed back to them.
- Usage passed through at cost.
- Every read carried with a confidence level, and the full response distribution reported.
This is observational, real-world measurement: what your customers report against their own starting point. It supports experience and perception claims. Claims that need a control group sit in the Claims-Ready rung below.
The retainer scales with the read.
You start in a bounded test phase, then pay in step with how many of your customers you are measuring.
Prove the loop, bounded cost.
Includes up to 300 active testers, in the base offer. Enough to see the early reads on real customers before you scale.
Scales per active tester.
Past the first 300, the retainer scales per active tester, so the price tracks the size of the read. We set the per-tester rate with you as you grow.
When a claim needs a controlled study.
Everything above is observational measurement of your own customers. This rung is different in kind: a controlled study, run separately, for when a claim needs that level of evidence to stand behind. It is scoped and quoted per study, on top of your measurement retainer, because it is a study, not a subscription.
Independent review board, control group, substantiation file.
Adds an independent review board and a control group, plus the substantiation file built for study-grade claims. Scoped and priced per study.
For the strongest claims.
For claims that call for a larger or more rigorous design, we scope it with you and price it to the study. Available by custom quote.
The posture does not change with the price.
We report the result regardless of outcome.
You own your aggregate results, and individual customer data stays protected.