Rationally Wellby Hinge Testlab
What you get

A living read of how your product lands.

One dashboard, drawn from your own customers, answering the why, the when, and the where of how they respond. Every read carries a confidence level, so you always know how firmly to lean on it.

See your demo A read that fills in, not a deck that goes stale
One dashboard, always current

The responder snapshot, on one screen.

It fills in as your customers set baselines and check in, and keeps refreshing as new buyers move through. The read you open in March reflects the customers you had in March.

Reading from your own cohort
Enough of your customers have tracked. Panels switched from category priors to your own data.
Category priorsYour cohort
Evaluable at 8 weeks
190
of 250 who opted into tracking
Strong responders
46%
31% partial · 23% no response
Would recommend
88%
among strong responders
Day-60 retention
76%
illustrative

Who responds best

Example

The response split, with the best-responding phenotype.

46%31%23%
StrongPartialNo response
68%
strong response in the best phenotype: adequate B12 & iron intake, took it 5+ days a week.

When they respond

Example

The week responders first noticed a change.

3
4
5
6
7
8

Median first noticed: week 7. Peaks across weeks 6 to 8.

Dose & adherence

Example

Strong response by how consistently they took it.

Took it 5+ days a week54%
Everyone who enrolled35%

A non-taker and a non-responder look identical without adherence. Part of apparent non-response is really under-dosing.

Cofactor map

Example

Non-responders more often had low estimated intake. Points = the gap vs responders.

B12
+25
Iron
+20
Magnesium
+14
Vitamin D
+12

Observational and intake-based. A pattern worth looking into, not a deficiency finding.

Would they recommend

Example

The honest split between everyone and those who responded.

Among strong responders
88%
Across the whole cohort
57%

Lead with the responder rate, never the blended one.

Retention & recoverable churn

Example
76%

day-60 retention as it would read on your cohort. Illustrative.

14 of 38 early quitters were trending up when they left.

The median quitter left at day 22, a month before the change usually lands. The biggest lever is carrying people past week 6.

Illustrative, not a real client result.

The reads, and what each one is for

Eight reads, each with a job.

46%
The responder snapshot

The share reporting a meaningful change against their own starting point. A measured observation of your base, not a promise about the next buyer.

When response shows up

The shape of the response curve over the weeks, so your messaging and follow-up land when customers are most likely to feel something.

Who responds best

The subgroups reporting the strongest response, so you can speak to the customers your product already fits.

The cofactors that travel with response

The conditions alongside the strongest responses: worth teaching your customers about, in your own voice.

Timing

How time of day, with food or without, and routine consistency line up with reported response. Observed behavior, never a dosing instruction.

Dose and response

Where reported response concentrates across the dose levels customers actually use. Measured, not assumed.

88%
Would they recommend

Advocacy tied to measured response, not a detached star rating, so you find the customers most likely to speak for you.

The quiet-quit signal

Who slows down or stops early, and when. The retention leak your order data hides, an early warning you can act on.

Every number carries a confidence level

No figure arrives bare.

Each read is reported with a stated confidence level, so you always know whether a number is ready to build on or still forming. How confidence is assigned →

What is yours to share, and what stays your edge

A private picture, and a careful public one.

The dashboard is your private intelligence: the full distribution, including the customers who did not respond. On top of it sits the shareable layer, written in observed, not promised, language. Your product claims stay in your voice. The measurement stays in ours. See the two voices side by side →

The record you keep

Logged, dated, and traceable.

Every read is logged and dated, so what you say in public traces back to something measured. That record supports experience and perception claims. For the strongest, study-grade claims, the Claims-Ready tier adds the rigor that level requires.

A read that keeps reading

An instrument, not a study.

You are not buying a study. You are buying an instrument that keeps measuring, so the next question you have about your product has an answer waiting, drawn from the customers you had this week.

See your first read

See what your own customers would tell you.

Start with a responder snapshot on one product, and watch the dashboard fill in.

See your demo